Alternative structure, contrasting combinations and textural imagery elevate the brand's persona.
Owen & Partners are a consultancy practice that specialises in strategic consultancy for SMEs, offering high-quality, professional services for companies, giving them efficient and accurate strategic support.
The new brand identity was developed following multiple strategic workshops with Chirs to help establish a range of core values, messaging points and tone that would support the wider brand narrative and persona.
These strategic points were then developed into a robust brand concept, creating an identity that was clean and had a modern heritage style was would develop with the company as it expanded and evolved. A mix of contemporary and heritage font styles allows the brand to mix its communication style, giving it an established feel with a fresh and innovative edge. The logotype was designed to have a playful feel, utilising alternative stacking styles and layouts to create a range of flexible and dynamic sub-brands that could be rolled out across the brand from digital presences to print format without compromising quality.
