Kath Piper is an established and respected physiotherapist based in Market Deeping. Kath centres her practice around being kind, professional and confident - focusing on putting her clients at ease, making the treatment process smooth and efficient. When it was time to create her new brand identity it was essential the brand portrayed these values in a clear, engaging and approachable manner.
The second concept has taken its inspiration from the origins of physiotherapy, specifically the physiotherapy journals in the 19th century and their typography. The design portrays a traditional and established feel through a clean and uncluttered design. The aesthetic works to convey a confident brand while retaining an approachable feel through sophisticated imagery and a dynamic fresh colour palette.