With over 40 years experience, Racesafe is a leading specialist in the manufacture of equestrian products. They focus on innovation, attention to detail, and service. The company offers a wide range of products and services, from personalizing gear to creating products that are not only stylish, comfortable and flexible, but also protect.
I was tasked to redesign and develop their brand identity and website to convey the values of Racesafe; quality, luxury and professionalism, whilst retaining recognizable qualities so as not to alienate their existing audience. The brand identity was simplified right down, retaining simplistic shapes that resonated with the old brand through a modern and contemporary approach.