Tone of Voice
It’s not what you say. It’s how you say it – this is your brand’s voice.
It can take the form of any written copy you may use to communicate to your consumer’s including your website, social media, emails, packaging etc.
Your brand’s tone of voice is an expression of the people behind it. Your tone sets you apart from your competitors. It helps to build trust and relationships and correctly used, it can help to influence and persuade your audience.
When we craft your brand, we spend time on making sure your brand’s voice clearly represents your company’s values so that we can efficiently communicate to your consumers.