A refreshing identity that is simplistic in its execution.
Best Little Building Co. is a well-established and respected building company based in Rutland. They specialise in the creation and building of beautiful buildings, and over the years, they’ve gone from strength to strength, establishing themselves as a trusted partner in the development of unique properties.
As the company has grown, so have the business’s needs, and its previous identity no longer reflected the style of projects they work on or the clientele they interact with. Due to the business’s evolution, they were looking to create an identity that better reflected their persona and resonated with the high-end consumers they work with. The new identity needed to speak professionally to the discerning client while retaining a sense of personality and fun running through the team behind Best Little Building Co. The company had also expanded, developing two sister companies; Best Little Projects and Best Little Holdings, each providing their own individual services but still forming part of the wider Best Little Building Co. This meant that the new identity would need to be flexible and adaptable, keeping the same styling across the companies but provide their own sense of individuality.
Through workshops, meetups and one-to-one sessions, we developed a brand strategy that better articulated their brand’s vision, focusing on key brand persona elements such as; messaging, tone of voice, positioning and structure to create a solid base to build and develop their brand and website presence within the market. We created concise, personable and refreshing messaging, moving away from the traditional “building” talk and instead creating a playful yet professional tone that would engage their clientele on a more personable level.
