We initially worked with the team at More Travel to map out and create a robust brand strategy that would enable them to focus their messaging, ensure their target audience were being communicated to effectively, and create a design that would evolve with them over time. 

The brand champions luxury, whether through the places their client visits, how they get there or the tiny details that make the holidays memorable. Therefore, we wanted to create a brand identity that celebrated these key features, enabling their clients to start their dream luxury holiday before they’ve left the English shores. We crafted a brand mark centred around a simplistic compass design and partnered this with a refined logotype with a touch of class and heritage to create a balanced design that celebrated modern travel with the years of experience More Travel has.